https://rodrigoalberini.com Rodrigo Alberini Sat, 11 May 2024 15:39:54 +0000 https://rodrigoalberini.com en https://rodrigoalberini.com/Home-Page Sat, 28 Mar 2020 14:57:17 +0000 Rodrigo Alberini https://rodrigoalberini.com/Home-Page https://rodrigoalberini.com/Nike-Trail-Challenge Sat, 11 May 2024 13:39:17 +0000 Rodrigo Alberini https://rodrigoalberini.com/Nike-Trail-Challenge Nike Trail Challenge Activation 2023 Agency: Feels Like Role: Digital Producer<img width="2828" height="1575" width_o="2828" height_o="1575" data-src="https://freight.cargo.site/t/original/i/4ceefa99001e224d858169dffbcb7535ad247e1498d14cc0843158d87db98463/1700199325-nike-tr-iphonemockup-landscape.png" data-mid="210711496" border="0" src="https://freight.cargo.site/w/1000/i/4ceefa99001e224d858169dffbcb7535ad247e1498d14cc0843158d87db98463/1700199325-nike-tr-iphonemockup-landscape.png" /> A gamified geo-fenced phygital experience for Nike Nike asked us to create a bespoke online to offline activation on the ground through a gamified geo-fenced experience placed throughout the area of Chamonix - France, during the Finals of the UTMB World Series. True to the brand values and the essence of Trail Running, we pushed people to move, get out of town, and experience the stunning natural surroundings of Chamonix. We provided participants with QR-code printed wristbands to access the web app at any point on any trail. The best views take effort Like a scavenger hunt, participants were guided along a beautiful trail, using image recognition technology to find specific landmarks that, when scanned, unlocked a question related to Trail Running. The multiple-choice questions challenged participants, testing their knowledge and providing insight into the sport. Correctly answering the questions unlocked the next destination. The final location? A unique view of the Mont Blanc glacier. The format made it accessible to a wide range of participants, from beginners to experienced runners, merging digital and physical solutions to show Nike’s approach to how technology fits within the world of physical movement. Participants stayed more than 100 hours connected to the challenge, and the true reward was the experience itself, with the breathtaking views of Chamonix that they might not otherwise have discovered. <img width="2522" height="1411" width_o="2522" height_o="1411" data-src="https://freight.cargo.site/t/original/i/d39f407f874416180f01de4c2a403c76fe2379b75d45377af4aad379d885cc82/Nike-TR-4.png" data-mid="210712007" border="0" src="https://freight.cargo.site/w/1000/i/d39f407f874416180f01de4c2a403c76fe2379b75d45377af4aad379d885cc82/Nike-TR-4.png" /> https://rodrigoalberini.com/Moncler-App Sat, 11 May 2024 15:39:54 +0000 Rodrigo Alberini https://rodrigoalberini.com/Moncler-App Moncler App Redesign Agency: B-Reel Role: Digital Producer Moncler partnered with B-Reel to create a new and personalized shopping experience for mobile devices. More than a shop, the app is an inspiration celebrating the brand’s heritage as pioneers of protective, embracing and luxurious outerwear at the forefront of innovation and style. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5155a1b01eb27f7e7bf2646718837348e48c353ef930929be52495ddfc1afc39/Moncler_Still_5.png" data-mid="210717536" border="0" src="https://freight.cargo.site/w/1000/i/5155a1b01eb27f7e7bf2646718837348e48c353ef930929be52495ddfc1afc39/Moncler_Still_5.png" /> With the modern user in mind, we set out to build an app where commerce, product storytelling and content could live together as a seamless inspirational experience. To achieve this goal we chose an omnidirectional navigation that lets users swipe both horizontal and vertical, enabling a more fluid way to explore the content. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd7a548f5e53f826e6958124ffb2cacea26f01792ca8517a5807f25f616e7be0/Moncler_Still_4.png" data-mid="210717535" border="0" src="https://freight.cargo.site/w/1000/i/dd7a548f5e53f826e6958124ffb2cacea26f01792ca8517a5807f25f616e7be0/Moncler_Still_4.png" /> We developed a design system based on modular content units, as well as a custom content tagging system. With these building blocks in place, we could dynamically curate stories on each app open, tailored to the user and their interests. This also allowed for more options for putting together editorial stories - from product focused narratives to in-depth interviews with Moncler Genius collaborators. More infoCase study https://rodrigoalberini.com/H-M-Pride-2021 Thu, 06 Jan 2022 17:30:49 +0000 Rodrigo Alberini https://rodrigoalberini.com/H-M-Pride-2021 H&amp;M Beyond the Rainbow 2021 Agency: B-Reel Role: Digital Producer Pride is more than just a colourful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. 
That’s why for 2021, H&amp;M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colours. <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/df98e7f8f81c0daa8f298a83967148b153aa033911e1a376d6ff4b7321805213/beyond_the_rainbow_b_reel_hm_digital_itsnicethat_4.jpeg" data-mid="129247787" border="0" src="https://freight.cargo.site/w/1000/i/df98e7f8f81c0daa8f298a83967148b153aa033911e1a376d6ff4b7321805213/beyond_the_rainbow_b_reel_hm_digital_itsnicethat_4.jpeg" /> At B-Reel we developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to packaging, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means. Beyond the rainbow features raw and powerful stories from around the world. It features a diverse selection of heroes that span the LGBTQIA+ spectrum. Some happen to be very famous, but that’s beside the point. This campaign was concepted and created with Pride by B-Reel in close collaboration with H&amp;M, Pine, Colony, SoYou and Warner Brothers Sverige. <img width="2120" height="1057" width_o="2120" height_o="1057" data-src="https://freight.cargo.site/t/original/i/d26035bd9e080bd7f0f131a6d177a5448cc15cbc5a035e801bc19ce2d01f77f5/Screenshot-2024-05-11-at-15.05.54.png" data-mid="210711052" border="0" src="https://freight.cargo.site/w/1000/i/d26035bd9e080bd7f0f131a6d177a5448cc15cbc5a035e801bc19ce2d01f77f5/Screenshot-2024-05-11-at-15.05.54.png" /> More info More info about the project FWA of the day - June 2021 How agencies can create meaningful Pride campaigns The Drum https://rodrigoalberini.com/Nike-House-of-Innovation Sat, 28 Mar 2020 17:20:03 +0000 Rodrigo Alberini https://rodrigoalberini.com/Nike-House-of-Innovation Nike House of Innovation PAR/002 Agency: B-ReelRole: Digital Producer If you've ever been to a Nike House of Innovation, you know that it’s quite the experience. Currently, there are two locations in the world, in Shanghai and New York, but that is about to change with the opening of Europe’s first and only, on the Champs-Élysées in Paris. In leading up to this monumental opening for Nike, we turned Paris into a virtual playground to give Parisians a taste of the unique, immersive experience to come. By using WebAR, we’ve built an AR layer over the entire city, giving anyone a piece of the House. The campaign was launched on January 2020 when the iconic Pigalle basketball court got a total redesign, including an augmented version of the court teaching Parisians to play the Pigalle way. For the six weeks leading up to the March opening of House of Innovation, the people of Paris were able to unlock exclusive rewards like giveaways of the latest Nike products or 1-on-1s with athletes. <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ecd72502b1fefa52a98993ebef1b164c06aca5d41da8eae306ce91e0250bc395/Image-from-iOS-2.jpg" data-mid="64880461" border="0" src="https://freight.cargo.site/w/1000/i/ecd72502b1fefa52a98993ebef1b164c06aca5d41da8eae306ce91e0250bc395/Image-from-iOS-2.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9297f49011f95a2418e931a0d094a4448f982855478b7e7bbb2a2e9543d9ceb7/Image-from-iOS-1.jpg" data-mid="64880460" border="0" src="https://freight.cargo.site/w/1000/i/9297f49011f95a2418e931a0d094a4448f982855478b7e7bbb2a2e9543d9ceb7/Image-from-iOS-1.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6a6d37318b90b4961fda1c368fd9c361d986432519e45f06dd5b5ce23c9a3a1b/Image-from-iOS.jpg" data-mid="64880462" border="0" src="https://freight.cargo.site/w/1000/i/6a6d37318b90b4961fda1c368fd9c361d986432519e45f06dd5b5ce23c9a3a1b/Image-from-iOS.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/48a73c2121345757a8848a4865c906dfdbb3e9dd48e12427fc4b7462cd02237e/poster-1920x1080.jpg" data-mid="64880511" border="0" src="https://freight.cargo.site/w/1000/i/48a73c2121345757a8848a4865c906dfdbb3e9dd48e12427fc4b7462cd02237e/poster-1920x1080.jpg" /> More infoFWA of the day - December 2020 Honored at Fast Company Innovation by Design in the Sports &amp; Recreation category&nbsp; https://rodrigoalberini.com/Nike-AM2090-game Fri, 02 Oct 2020 19:26:11 +0000 Rodrigo Alberini https://rodrigoalberini.com/Nike-AM2090-game Journey to 2090 Nike Air Max game Agency: B-ReelRole: Integrated Producer Throughout 2020, Nike will be celebrating 30 years of the Air Max 90 — from recrafting the iconic silhouette to introducing FlyEase into the Air Max 90 family. The shoe of the future is the Air Max 2090 and it reimagines the iconic original for the next century. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e80e07860ccbe5d9f5da2aa1ae6cbf1d0298fd733585928622c4525c8e05316e/log-30.jpg" data-mid="84445389" border="0" src="https://freight.cargo.site/w/1000/i/e80e07860ccbe5d9f5da2aa1ae6cbf1d0298fd733585928622c4525c8e05316e/log-30.jpg" /> To promote the newest addition to the Air Max family, we created a special game for all Nike members where you can soar through the ‘90s to 2090. You’ll need the power of Air to navigate the Air Max 2090 through time, avoiding obstacles and reaching 2090 as fast as you can. There were exclusive giveaways for those members who finished the game with the top score, but if you're hoping to snatch one of them, you're out of luck. They were taken within two hours of launching. https://rodrigoalberini.com/Fenty-com Sat, 15 Jun 2019 19:13:17 +0000 Rodrigo Alberini https://rodrigoalberini.com/Fenty-com Fenty.comby Rihanna &amp; LVMH Agency: B-ReelRole: Digital Producer For the highly anticipated launch of the FENTY maison we created the digital flagship where the stories of the collection, best-in-class fashion commerce and the community around the brand all come together. FENTY.com is the destination for anyone wanting a piece of this new venture that is guaranteed to break with the conventions of luxury fashion, in a way only Rihanna can. <img width="3360" height="1931" width_o="3360" height_o="1931" data-src="https://freight.cargo.site/t/original/i/fe404cce8b0c30e78823e345987acef87bfb16cb4c6cd54ee7d60b0ec9e12387/1.-FENTY.jpg" data-mid="44811987" border="0" src="https://freight.cargo.site/w/1000/i/fe404cce8b0c30e78823e345987acef87bfb16cb4c6cd54ee7d60b0ec9e12387/1.-FENTY.jpg" /> Without a traditional retail presence, a key challenge for any luxury fashion brand is to make people experience the quality of the products through a digital interface. The FENTY digital flagship presents all pieces in a release in their full glory through a set of native interactive features. <img width="2880" height="1848" width_o="2880" height_o="1848" data-src="https://freight.cargo.site/t/original/i/e44eb659258ff57e10e16e20e9410ea28a3597fd5914ccde3c8194cc8cbad5f0/3.-FENTY.jpg" data-mid="44812018" border="0" src="https://freight.cargo.site/w/1000/i/e44eb659258ff57e10e16e20e9410ea28a3597fd5914ccde3c8194cc8cbad5f0/3.-FENTY.jpg" /> FENTY aims to inspire everyone to feel and wear anything they want, rather than following something dictated by a brand. Instead of presenting finished looks, pieces in the collection are presented based on the concept of “stacking”, encouraging women and men to embrace and celebrate their own individual take on fashion. https://rodrigoalberini.com/Mercedes-Benz-C-Class-hub Sun, 26 Aug 2018 07:36:45 +0000 Rodrigo Alberini https://rodrigoalberini.com/Mercedes-Benz-C-Class-hub Mercedes-Benz&nbsp;C-Class Global&nbsp;hub Agency: B-ReelRole: Digital Producer We worked with Mercedes-Benz to develop the global hub for the new C-Class launch, repositioning it as a sportier and younger car. The website has a simple architecture with sleek transitions and animations to create an immersive, premium experience. But also counts with a scalable and modular back-end for the different phases and markets, allowing the rollout in more than 20 countries to happen quickly and seamlessly.&nbsp;The new C-Class is more dynamic and athletic than ever before. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07042982c1b3baca5112a3bb621195c3ab35ef3d7786b9d83375d3fc9613469a/Composition.png" data-mid="22956256" border="0" src="https://freight.cargo.site/w/1000/i/07042982c1b3baca5112a3bb621195c3ab35ef3d7786b9d83375d3fc9613469a/Composition.png" /> <img width="640" height="345" width_o="640" height_o="345" data-src="https://freight.cargo.site/t/original/i/5bceab4cdaf75eb2a9d6985bd1d0d95b5c7faa566627a41f703cc85ff813a24b/Highlight-details.gif" data-mid="22956257" border="0" src="https://freight.cargo.site/w/640/i/5bceab4cdaf75eb2a9d6985bd1d0d95b5c7faa566627a41f703cc85ff813a24b/Highlight-details.gif" /> <img width="640" height="476" width_o="640" height_o="476" data-src="https://freight.cargo.site/t/original/i/a6ef081ba8485987aedccf0b8c2c1a7731706dc89a2e19ac851d9390ab95d153/Interaction-1-640.gif" data-mid="22956258" border="0" src="https://freight.cargo.site/w/640/i/a6ef081ba8485987aedccf0b8c2c1a7731706dc89a2e19ac851d9390ab95d153/Interaction-1-640.gif" /> <img width="640" height="345" width_o="640" height_o="345" data-src="https://freight.cargo.site/t/original/i/f88c9a5e71fd0431aabce4d5cc5e5f642b8b9fd761586f6b791e8e9ad388cf93/Slider-animation.gif" data-mid="22956259" border="0" src="https://freight.cargo.site/w/640/i/f88c9a5e71fd0431aabce4d5cc5e5f642b8b9fd761586f6b791e8e9ad388cf93/Slider-animation.gif" /> https://rodrigoalberini.com/Loro-Piana Sun, 20 Oct 2019 09:24:20 +0000 Rodrigo Alberini https://rodrigoalberini.com/Loro-Piana Luxury e-commerce for Loro Piana Agency: B-ReelRole: Digital Producer For six generations, LVMH-owned Loro Piana have created world-renowned textiles, ready-to-wear and exceptional luxury goods, using only the rarest and very finest materials the world has to offer. Celebrated for the incomparable touch and feel of its products, we translated the exceptional physical sensation of the Loro Piana product into a new digital flagship experience.&nbsp;Based on the idea of ‘sensorial storytelling’ we created a highly tactile interactive experience and sensorial visual language to stimulate the imagination of Loro Piana’s discerning digital clientele. With interactivity right the heart of the shopping journey, the website invites luxury shoppers around the world to experience the Italian craftsmanship and sumptuous qualities of the exceptional products, right at their fingertips.&nbsp;By interweaving product tactility with editorial brand stories and commerce, we successfully transformed the digital shopping experience for this incomparable brand. The result is a fully responsive, mobile-first digital flagship that matches the unrivaled service of the brand’s physical stores worldwide. https://rodrigoalberini.com/Canon-City-Surfers Tue, 20 Sep 2016 19:46:39 +0000 Rodrigo Alberini https://rodrigoalberini.com/Canon-City-Surfers Canon City SurfersAgency: J. Walter Thompson LondonRole: Integrated Producer Zoom into the action, shoot the drama and explore the story in the immersive experience from Canon, the next instalment of the Come and See campaign. Explore the life of Munich’s City Surfers while also discovering the different capabilities and features of Canon’s cameras. This is a mobile-first website with an interactive film built with WebGL, HTML5 and JavaScript. The website was localised for 29 languages and we also produced digital banners, behind the scene films, social media content and stills. <img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/fd54c8dfccd2ab964c3eaa932b99264740e7cdc2c82fab36bc59a29b3a7e8e0f/IMG_4102.PNG" data-mid="932770" border="0" src="https://freight.cargo.site/w/1000/i/fd54c8dfccd2ab964c3eaa932b99264740e7cdc2c82fab36bc59a29b3a7e8e0f/IMG_4102.PNG" /><img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/b27ca50a9681fefae46186db6fab06b38837f92a811c8271a096f3a6042501cf/IMG_4103.PNG" data-mid="932771" border="0" src="https://freight.cargo.site/w/1000/i/b27ca50a9681fefae46186db6fab06b38837f92a811c8271a096f3a6042501cf/IMG_4103.PNG" /><img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/92e94bf583e1972cc58d4954028b0266144a046eee1fd36c530c4f1cd00237be/IMG_4104.PNG" data-mid="932772" border="0" src="https://freight.cargo.site/w/1000/i/92e94bf583e1972cc58d4954028b0266144a046eee1fd36c530c4f1cd00237be/IMG_4104.PNG" /><img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/02593e87ead4d3815cd4f45cc7bedaeb318f4645780b10d522fb3140d2a7e9e0/IMG_4105.PNG" data-mid="932773" border="0" src="https://freight.cargo.site/w/1000/i/02593e87ead4d3815cd4f45cc7bedaeb318f4645780b10d522fb3140d2a7e9e0/IMG_4105.PNG" /><img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/3922bd67f9800f8f2e531c49430950a68d15363be39e8b77d90790f97ada49fd/IMG_4106.PNG" data-mid="932774" border="0" src="https://freight.cargo.site/w/1000/i/3922bd67f9800f8f2e531c49430950a68d15363be39e8b77d90790f97ada49fd/IMG_4106.PNG" /><img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/2e8dcf76cd21e11ec8a7776b815180ffcbca3e89551215555bc169f2ed97b81b/IMG_4107.PNG" data-mid="932775" border="0" src="https://freight.cargo.site/w/1000/i/2e8dcf76cd21e11ec8a7776b815180ffcbca3e89551215555bc169f2ed97b81b/IMG_4107.PNG" /><img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/fc9a89eff144d4182dc01781cb741d65a918bbfaa2dbcaa9120a9237eb5982b4/IMG_4108.PNG" data-mid="932776" border="0" src="https://freight.cargo.site/w/1000/i/fc9a89eff144d4182dc01781cb741d65a918bbfaa2dbcaa9120a9237eb5982b4/IMG_4108.PNG" /> More infoLovie Awards 2017 - Bronze Winner - Integrated Mobile Experience Ads of the World Creativity Online Ad Forum Shots Little Black Book The Stable Contrawordpresscom