Rodrigo Alberini
Digital Producer


Index︎   Next︎

Shell Scuderia Ferrari
Uncovered


Agency: MediaMonks
Role: Integrated Producer


Shell and Scuderia Ferrari have the longest-running and most innovative technical partnership in Formula One, dating back to the 1930’s. On hand at every race, the Shell technicians are an extension of the Ferrari team, doing all they can to give them the competitive edge.

At the heart of gaining this competitive edge, is the Shell Track Lab – a self contained laboratory flown to every race, sitting at the heart of the Scuderia Ferrari garage. This is one of the most exclusive areas of Formula One – with one of the most experienced teams in motoring.

For the first time, F1 fans can take a behind the scenes look at where the action happens. This project is a 360 immersive environment where motorsport enthusiasts, Ferrari fans and F1 lovers could explore the Scuderia Ferrari garage and Shell Track Lab, see the inner workings of every room, and take a dive into some of the interactive hotspots around key activity areas.


More info

FWA Site of the DAY 12th October 2015

Hey, I'm Rod!


I'm a Creative Digital Producer with solid international experience and client-facing project management skills. Originally from Brazil, and after living a few years in London, I'm now based in Barcelona.

I like tech and enjoy complex problem-solving, critical thinking, and active learning while producing integrated campaigns, websites, mobile apps and innovative projects.

Here you can see a selection of projects I produced for brands such as Nike, LVMH and H&M while working for some of the most creative and interesting global agencies.



Email ︎ ︎