Rodrigo Alberini
Digital Producer


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Shell Scuderia Ferrari
Uncovered


Agency: MediaMonks
Role: Integrated Producer


Shell and Scuderia Ferrari have the longest-running and most innovative technical partnership in Formula One, dating back to the 1930’s. On hand at every race, the Shell technicians are an extension of the Ferrari team, doing all they can to give them the competitive edge.

At the heart of gaining this competitive edge, is the Shell Track Lab – a self contained laboratory flown to every race, sitting at the heart of the Scuderia Ferrari garage. This is one of the most exclusive areas of Formula One – with one of the most experienced teams in motoring.

For the first time, F1 fans can take a behind the scenes look at where the action happens. This project is a 360 immersive environment where motorsport enthusiasts, Ferrari fans and F1 lovers could explore the Scuderia Ferrari garage and Shell Track Lab, see the inner workings of every room, and take a dive into some of the interactive hotspots around key activity areas.


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FWA Site of the DAY 12th October 2015

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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