Political
Furniture

Agency: J. Walter Thompson São Paulo
Role: Digital Producer

Every election year in Brazil, illegal stands with political candidates campaigns invade the streets, polluting the city and disrupting mobility. What's worse: when campaigns come to an end, tons of campaign pamphlets and stands are left on the streets. And most of it will end up in landfills.

But what if at least this dirt of politicians could be turned into something good? Thinking about that, we teamed up with the NGO Mobilize and Mauricio Arruda Design to create Political Furniture. A project to turn illegal political advertising into something nice for the population.

First, we collected illegal stands, which were hindering mobility. Then, we designed five pieces of furniture with the help of Mauricio Arruda. Then, we just had to set it all up and turn it into an open-source project for the population. So people can make their own furniture and help the candidates to fulfill their noble purpose: serving the citizens of Brazil.