Rodrigo Alberini
Digital Producer


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Nike House of
Innovation PAR/002


Agency: B-Reel
Role: Digital Producer


If you've ever been to a Nike House of Innovation, you know that it’s quite the experience. Currently, there are two locations in the world, in Shanghai and New York, but that is about to change with the opening of Europe’s first and only, on the Champs-Élysées in Paris.

In leading up to this monumental opening for Nike, we turned Paris into a virtual playground to give Parisians a taste of the unique, immersive experience to come. By using WebAR, we’ve built an AR layer over the entire city, giving anyone a piece of the House.

The campaign was launched on January 2020 when the iconic Pigalle basketball court got a total redesign, including an augmented version of the court teaching Parisians to play the Pigalle way. For the six weeks leading up to the March opening of House of Innovation, the people of Paris were able to unlock exclusive rewards like giveaways of the latest Nike products or 1-on-1s with athletes.






More info

FWA of the day - December 2020
Honored at Fast Company Innovation by Design in the Sports & Recreation category 

Hey, I'm Rod!


I'm a Creative Digital Producer with solid international experience and client-facing project management skills. Originally from Brazil, and after living a few years in London, I'm now based in Barcelona.

I like tech and enjoy complex problem-solving, critical thinking, and active learning while producing integrated campaigns, websites, mobile apps and innovative projects.

Here you can see a selection of projects I produced for brands such as Nike, LVMH and H&M while working for some of the most creative and interesting global agencies.



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