Rodrigo Alberini
Digital Producer


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Nike House of
Innovation PAR/002


Agency: B-Reel
Role: Digital Producer


If you've ever been to a Nike House of Innovation, you know that it’s quite the experience. Currently, there are two locations in the world, in Shanghai and New York, but that is about to change with the opening of Europe’s first and only, on the Champs-Élysées in Paris.

In leading up to this monumental opening for Nike, we turned Paris into a virtual playground to give Parisians a taste of the unique, immersive experience to come. By using WebAR, we’ve built an AR layer over the entire city, giving anyone a piece of the House.

The campaign was launched on January 2020 when the iconic Pigalle basketball court got a total redesign, including an augmented version of the court teaching Parisians to play the Pigalle way. For the six weeks leading up to the March opening of House of Innovation, the people of Paris were able to unlock exclusive rewards like giveaways of the latest Nike products or 1-on-1s with athletes.






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FWA of the day - December 2020
Honored at Fast Company Innovation by Design in the Sports & Recreation category 

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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