Rodrigo Alberini
Digital Producer


Index︎   Next︎

Journey to 2090
Nike Air Max game


Agency: B-Reel
Role: Integrated Producer


Throughout 2020, Nike will be celebrating 30 years of the Air Max 90 — from recrafting the iconic silhouette to introducing FlyEase into the Air Max 90 family. The shoe of the future is the Air Max 2090 and it reimagines the iconic original for the next century.



To promote the newest addition to the Air Max family, we created a special game for all Nike members where you can soar through the ‘90s to 2090. You’ll need the power of Air to navigate the Air Max 2090 through time, avoiding obstacles and reaching 2090 as fast as you can. There were exclusive giveaways for those members who finished the game with the top score, but if you're hoping to snatch one of them, you're out of luck. They were taken within two hours of launching.

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



Email ︎ ︎