Rodrigo Alberini
Digital Producer


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Moncler App
Redesign


Agency: B-Reel
Role: Digital Producer


 Moncler partnered with B-Reel to create a new and personalized shopping experience for mobile devices. More than a shop, the app is an inspiration celebrating the brand’s heritage as pioneers of protective, embracing and luxurious outerwear at the forefront of innovation and style.



With the modern user in mind, we set out to build an app where commerce, product storytelling and content could live together as a seamless inspirational experience. To achieve this goal we chose an omnidirectional navigation that lets users swipe both horizontal and vertical, enabling a more fluid way to explore the content.



We developed a design system based on modular content units, as well as a custom content tagging system. With these building blocks in place, we could dynamically curate stories on each app open, tailored to the user and their interests. This also allowed for more options for putting together editorial stories - from product focused narratives to in-depth interviews with Moncler Genius collaborators.






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Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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