Mercedes-Benz C-Class
Global hub
Agency: B-Reel
Role: Digital Producer
We worked with Mercedes-Benz to develop the global hub for the new C-Class launch, repositioning it as a sportier and younger car. The website has a simple architecture with sleek transitions and animations to create an immersive, premium experience. But also counts with a scalable and modular back-end for the different phases and markets, allowing the rollout in more than 20 countries to happen quickly and seamlessly. The new C-Class is more dynamic and athletic than ever before.