Rodrigo Alberini
Digital Producer


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Mercedes-Benz C-Class
Global hub


Agency: B-Reel
Role: Digital Producer


We worked with Mercedes-Benz to develop the global hub for the new C-Class launch, repositioning it as a sportier and younger car. The website has a simple architecture with sleek transitions and animations to create an immersive, premium experience. But also counts with a scalable and modular back-end for the different phases and markets, allowing the rollout in more than 20 countries to happen quickly and seamlessly. The new C-Class is more dynamic and athletic than ever before.

Hey, I'm Rod!


I'm a Creative Digital Producer with solid international experience and client-facing project management skills. Originally from Brazil, and after living a few years in London, I'm now based in Barcelona.

I like tech and enjoy complex problem-solving, critical thinking, and active learning while producing integrated campaigns, websites, mobile apps and innovative projects.

Here you can see a selection of projects I produced for brands such as Nike, LVMH and H&M while working for some of the most creative and interesting global agencies.



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