Rodrigo Alberini
Digital Producer


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Mercedes-Benz C-Class
Global hub


Agency: B-Reel
Role: Digital Producer


We worked with Mercedes-Benz to develop the global hub for the new C-Class launch, repositioning it as a sportier and younger car. The website has a simple architecture with sleek transitions and animations to create an immersive, premium experience. But also counts with a scalable and modular back-end for the different phases and markets, allowing the rollout in more than 20 countries to happen quickly and seamlessly. The new C-Class is more dynamic and athletic than ever before.

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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