Rodrigo Alberini
Digital Producer


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Luxury e-commerce
for Loro Piana


Agency: B-Reel
Role: Digital Producer



For six generations, LVMH-owned Loro Piana have created world-renowned textiles, ready-to-wear and exceptional luxury goods, using only the rarest and very finest materials the world has to offer.

Celebrated for the incomparable touch and feel of its products, we translated the exceptional physical sensation of the Loro Piana product into a new digital flagship experience. Based on the idea of ‘sensorial storytelling’ we created a highly tactile interactive experience and sensorial visual language to stimulate the imagination of Loro Piana’s discerning digital clientele.

With interactivity right the heart of the shopping journey, the website invites luxury shoppers around the world to experience the Italian craftsmanship and sumptuous qualities of the exceptional products, right at their fingertips. By interweaving product tactility with editorial brand stories and commerce, we successfully transformed the digital shopping experience for this incomparable brand. The result is a fully responsive, mobile-first digital flagship that matches the unrivaled service of the brand’s physical stores worldwide.

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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