Luxury e-commerce
for Loro Piana
Agency: B-Reel
Role: Digital Producer
For six generations, LVMH-owned Loro Piana have created world-renowned textiles, ready-to-wear and exceptional luxury goods, using only the rarest and very finest materials the world has to offer.
Celebrated for the incomparable touch and feel of its products, we translated the exceptional physical sensation of the Loro Piana product into a new digital flagship experience. Based on the idea of ‘sensorial storytelling’ we created a highly tactile interactive experience and sensorial visual language to stimulate the imagination of Loro Piana’s discerning digital clientele.
With interactivity right the heart of the shopping journey, the website invites luxury shoppers around the world to experience the Italian craftsmanship and sumptuous qualities of the exceptional products, right at their fingertips. By interweaving product tactility with editorial brand stories and commerce, we successfully transformed the digital shopping experience for this incomparable brand. The result is a fully responsive, mobile-first digital flagship that matches the unrivaled service of the brand’s physical stores worldwide.