Rodrigo Alberini
Digital Producer


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H&M Beyond the
Rainbow 2021


Agency: B-Reel
Role: Digital Producer


Pride is more than just a colourful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. 
That’s why for 2021, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colours.



At B-Reel we developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to packaging, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means.



Beyond the rainbow features raw and powerful stories from around the world. It features a diverse selection of heroes that span the LGBTQIA+ spectrum. Some happen to be very famous, but that’s beside the point. This campaign was concepted and created with Pride by B-Reel in close collaboration with H&M, Pine, Colony, SoYou and Warner Brothers Sverige.



More info

More info about the project
FWA of the day - June 2021
How agencies can create meaningful Pride campaigns
The Drum

Hey, I'm Rod!


I'm a Creative Digital Producer with solid international experience and client-facing project management skills. Originally from Brazil, and after living a few years in London, I'm now based in Barcelona.

I like tech and enjoy complex problem-solving, critical thinking, and active learning while producing integrated campaigns, websites, mobile apps and innovative projects.

Here you can see a selection of projects I produced for brands such as Nike, LVMH and H&M while working for some of the most creative and interesting global agencies.



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