Rodrigo Alberini
Digital Producer


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H&M Beyond the
Rainbow 2021


Agency: B-Reel
Role: Digital Producer


Pride is more than just a colourful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. 
That’s why for 2021, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colours.



At B-Reel we developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to packaging, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means.



Beyond the rainbow features raw and powerful stories from around the world. It features a diverse selection of heroes that span the LGBTQIA+ spectrum. Some happen to be very famous, but that’s beside the point. This campaign was concepted and created with Pride by B-Reel in close collaboration with H&M, Pine, Colony, SoYou and Warner Brothers Sverige.



More info

More info about the project
FWA of the day - June 2021
How agencies can create meaningful Pride campaigns
The Drum

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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