Rodrigo Alberini
Digital Producer


Index︎   Next︎

Fenty.com
by Rihanna & LVMH


Agency: B-Reel
Role: Digital Producer


For the highly anticipated launch of the FENTY maison we created the digital flagship where the stories of the collection, best-in-class fashion commerce and the community around the brand all come together. FENTY.com is the destination for anyone wanting a piece of this new venture that is guaranteed to break with the conventions of luxury fashion, in a way only Rihanna can.



Without a traditional retail presence, a key challenge for any luxury fashion brand is to make people experience the quality of the products through a digital interface. The FENTY digital flagship presents all pieces in a release in their full glory through a set of native interactive features.



FENTY aims to inspire everyone to feel and wear anything they want, rather than following something dictated by a brand. Instead of presenting finished looks, pieces in the collection are presented based on the concept of “stacking”, encouraging women and men to embrace and celebrate their own individual take on fashion.

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



Email ︎ ︎