Rodrigo Alberini
Digital Producer


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Fenty.com
by Rihanna & LVMH


Agency: B-Reel
Role: Digital Producer


For the highly anticipated launch of the FENTY maison we created the digital flagship where the stories of the collection, best-in-class fashion commerce and the community around the brand all come together. FENTY.com is the destination for anyone wanting a piece of this new venture that is guaranteed to break with the conventions of luxury fashion, in a way only Rihanna can.



Without a traditional retail presence, a key challenge for any luxury fashion brand is to make people experience the quality of the products through a digital interface. The FENTY digital flagship presents all pieces in a release in their full glory through a set of native interactive features.



FENTY aims to inspire everyone to feel and wear anything they want, rather than following something dictated by a brand. Instead of presenting finished looks, pieces in the collection are presented based on the concept of “stacking”, encouraging women and men to embrace and celebrate their own individual take on fashion.

Hey, I'm Rod!


I'm a Creative Digital Producer with solid international experience and client-facing project management skills. Originally from Brazil, and after living a few years in London, I'm now based in Barcelona.

I like tech and enjoy complex problem-solving, critical thinking, and active learning while producing integrated campaigns, websites, mobile apps and innovative projects.

Here you can see a selection of projects I produced for brands such as Nike, LVMH and H&M while working for some of the most creative and interesting global agencies.



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