Rodrigo Alberini
Digital Producer


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J. Walter Thompson
Drink Timesheet


Agency: J. Walter Thompson São Paulo
Role: Digital Producer


Timesheet is mandatory in many companies. But it doesn't have to be boring. We set up a fridge, electronically locked, hooked up to the timesheet server and controlled with an Arduino board. If everyone in the office has filled in their hours by Friday evening, the fridge opens and drinks are free. A simple and fun internal and low-budget project to convert some annoying tasks into something more interesting that was shortlisted in Cannes 2012 in the PR category.



Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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