Rodrigo Alberini
Digital Producer


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Canon
City Surfers


Agency: J. Walter Thompson London
Role: Integrated Producer


Zoom into the action, shoot the drama and explore the story in the immersive experience from Canon, the next instalment of the Come and See campaign. Explore the life of Munich’s City Surfers while also discovering the different capabilities and features of Canon’s cameras.



This is a mobile-first website with an interactive film built with WebGL, HTML5 and JavaScript. The website was localised for 29 languages and we also produced digital banners, behind the scene films, social media content and stills.





More info

Lovie Awards 2017 - Bronze Winner - Integrated Mobile Experience
Ads of the World
Creativity Online
Ad Forum
Shots
Little Black Book
The Stable
Contrawordpresscom

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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