Rodrigo Alberini
Digital Producer


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AfroReggae
Tá no Mapa


Agency: J. Walter Thompson São Paulo
Role: Digital Producer


Social platform “Tá no Mapa” (in English “On the Map”) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.





More info

D&AD - Graphite Pencil / White Pencil - Creativity for Good / Service Innovations / 2015

Awards

The Webby Awards 2014 Honoree - City & Urban Innovation
Cannes Bronze Lion - PR Digital & Social - Use of Digital Platforms June 2014
Cannes Silver Lion - Social - Community Building/Management June 2014

Hey, I'm Rod!


Creative Digital Producer with 15+ years of experience delivering bold, thoughtful work for leading global brands. With a career spanning São Paulo, London, and Barcelona, I’ve helped shape digital experiences for Nike, Louis Vuitton, Canon, Moncler, Valentino, Loro Piana, H&M, and others—working within some of the most forward-thinking agencies and studios in the world.

I’m known for bringing creative structure to complex projects, leading multidisciplinary teams, and building strong, collaborative relationships. I’m especially drawn to work that blends digital interfaces, UX/UI design, and emerging technology—projects where innovation and craft come together to create something truly meaningful.

Whether it’s a global campaign, a high-touch e-commerce experience, or something entirely new, I love the challenge of turning creative vision into something tangible, impactful, and beautifully executed.



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