Rodrigo Alberini
Digital Producer


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AfroReggae
Tá no Mapa


Agency: J. Walter Thompson São Paulo
Role: Digital Producer


Social platform “Tá no Mapa” (in English “On the Map”) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.





More info

D&AD - Graphite Pencil / White Pencil - Creativity for Good / Service Innovations / 2015

Awards

The Webby Awards 2014 Honoree - City & Urban Innovation
Cannes Bronze Lion - PR Digital & Social - Use of Digital Platforms June 2014
Cannes Silver Lion - Social - Community Building/Management June 2014

Hey, I'm Rod!


I'm a Creative Digital Producer with solid international experience and client-facing project management skills. Originally from Brazil, and after living a few years in London, I'm now based in Barcelona.

I like tech and enjoy complex problem-solving, critical thinking, and active learning while producing integrated campaigns, websites, mobile apps and innovative projects.

Here you can see a selection of projects I produced for brands such as Nike, LVMH and H&M while working for some of the most creative and interesting global agencies.



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